Award-Winning, Viral Serums for 2025

Discover the top viral serums and award-winning cremes of 2025, curated by beauty editors and experts. Explore innovative products with high-performance ingredients that deliver visible results, aligning with the latest skincare trends.

TRENDS AND INNOVATIONSEDITORS PICKS

Kathrin Laser

10/20/20252 min read

a woman with a pink hat and pink hair
a woman with a pink hat and pink hair

1. Medicube PDRN Pink Peptide Serum

Transformative glass skin serum infused with salmon-derived PDRN, collagen, peptides, and niacinamide for plumping, brightening, and skin renewal. Free from parabens and silicones; suitable for all skin types.

2. Meaningful Beauty Crème de Serum Melon Extract Nighttime Moisturizer

Triple-action serum-cream hybrid featuring exclusive melon antioxidant complex, age-defying peptides, and hyaluronic acid. Renowned for celebrity-grade skin rejuvenation and market-leading anti-aging results.

3. The Creme Shop Hello Kitty and Friends Bright Yuzu Capsule Serum

Korean capsule serum powered by Yuzu Extract, Niacinamide, and Vitamin C to deeply hydrate, brighten, and address early signs of aging with a lightweight, innovative formula.

4. Biossance Squalane + Copper Peptide Rapid Plumping Serum

Hydrating and plumping serum with squalane, copper peptide, hyaluronic acid, and polyglutamic acid. Creates supple, radiant, and deeply moisturized skin.

a bottle of pink liquid with a dropper in it
a bottle of pink liquid with a dropper in it
a bottle of nb cosmetics products on a purple background
a bottle of nb cosmetics products on a purple background
a pink piggygy piggy piggy piggy piggy piggy pig
a pink piggygy piggy piggy piggy piggy piggy pig
a group of three bottles of skin care products
a group of three bottles of skin care products

5. Shani Darden Moisture Boost Plumping Serum

Silky, long-lasting plumping serum with snow mushroom, pentavitin, and glycerin. Delivers instant and continuous hydration for bouncy, dewy skin; ideal for healthy skin barrier support.

a woman with a white shirt and a white shirt
a woman with a white shirt and a white shirt

Other trending ingredients and concepts include exosome serums, beef tallow moisturizers, glass skin masks, collagen jelly creams, and minimalist formula routines. Serums with DNA-derived actives, next-level antioxidants, and biotech ingredients such as salmon PDRN, copper peptide, and squalane are setting new standards for visible results and skin health.​

For anyone looking to shop or research further, these products are currently in high demand across top retailers and social platforms.