Award-Winning, Viral Serums for 2025
Discover the top viral serums and award-winning cremes of 2025, curated by beauty editors and experts. Explore innovative products with high-performance ingredients that deliver visible results, aligning with the latest skincare trends.
TRENDS AND INNOVATIONSEDITORS PICKS
Kathrin Laser
10/20/20252 min read


1. Medicube PDRN Pink Peptide Serum
Transformative glass skin serum infused with salmon-derived PDRN, collagen, peptides, and niacinamide for plumping, brightening, and skin renewal. Free from parabens and silicones; suitable for all skin types.
2. Meaningful Beauty Crème de Serum Melon Extract Nighttime Moisturizer
Triple-action serum-cream hybrid featuring exclusive melon antioxidant complex, age-defying peptides, and hyaluronic acid. Renowned for celebrity-grade skin rejuvenation and market-leading anti-aging results.
3. The Creme Shop Hello Kitty and Friends Bright Yuzu Capsule Serum
Korean capsule serum powered by Yuzu Extract, Niacinamide, and Vitamin C to deeply hydrate, brighten, and address early signs of aging with a lightweight, innovative formula.
4. Biossance Squalane + Copper Peptide Rapid Plumping Serum
Hydrating and plumping serum with squalane, copper peptide, hyaluronic acid, and polyglutamic acid. Creates supple, radiant, and deeply moisturized skin.








5. Shani Darden Moisture Boost Plumping Serum
Silky, long-lasting plumping serum with snow mushroom, pentavitin, and glycerin. Delivers instant and continuous hydration for bouncy, dewy skin; ideal for healthy skin barrier support.


Other trending ingredients and concepts include exosome serums, beef tallow moisturizers, glass skin masks, collagen jelly creams, and minimalist formula routines. Serums with DNA-derived actives, next-level antioxidants, and biotech ingredients such as salmon PDRN, copper peptide, and squalane are setting new standards for visible results and skin health.
For anyone looking to shop or research further, these products are currently in high demand across top retailers and social platforms.
