Rewrite the Rules of Aging Gracefully with Feminage™

Discover how the beauty industry is shifting from anti-aging to age-embracing with innovative ingredients like feminage™. Developed by Croda Beauty, this biotech active supports mature, hormonally aging skin, honoring its journey and helping it thrive through every chapter.

TRENDS AND INNOVATIONS

7/1/20252 min read

a woman with a pink flower in her face and a pink flower in her eyes
a woman with a pink flower in her face and a pink flower in her eyes

💡 What Is Feminage™?

Feminage™ is a natural-origin active ingredient that targets signs of skin aging caused by glycation and the decline of estrogen levels, two key drivers of midlife skin changes. These biological shifts often result in loss of firmness, reduced elasticity, and dullness.

What sets Feminage™ apart:

  • ✅ Targets the dermal matrix to help preserve collagen and elastin

  • ✅ Improves skin resilience and tone, particularly in post-menopausal skin

  • ✅ Made from plant extracts using eco-conscious green technology

In short, it’s a smart, sustainable solution designed for real skin and real lives.

🌸 A New Standard in Positive Aging

Feminage™ isn’t marketed as a miracle cure or fountain of youth. Instead, it aligns with the growing “pro-age” movement, which celebrates maturity and focuses on skin health, comfort, and confidence, rather than erasure.

In consumer tests, users reported:

  • A more lifted, plumped appearance

  • Increased skin comfort and glow

  • Greater satisfaction with skincare routines tailored to their life stage

🧬 The Science Behind Feminage™

During menopause, estrogen levels drop, which can accelerate skin aging. Additionally, glycation—a process where sugar molecules bind to proteins like collagen—further weakens skin structure.

Feminage™ works by:

  • Inhibiting advanced glycation end-products (AGEs) formation

  • Stimulating fibroblast activity to support collagen synthesis

  • Reinforcing the skin’s structural integrity for a firmer appearance

The result? A visible and measurable improvement in skin elasticity, texture, and radiance.

For more information visit Feminage™ - Croda Beauty

🌍 Sustainable Beauty, Smarter Formulas

Feminage™ fits perfectly into minimalist, clean, and ethical beauty lines:

  • 🌿 Plant-based sourcing

  • 🌱 Formulated with respect for biodiversity

  • ♻️ Designed for green, skin-friendly formulations

It’s ideal for brands creating creams, serums, oils, and even solid skincare products that cater to the 40+ market.

✨ Final Thoughts

Feminage™ reflects where beauty is going in 2025 and beyond: inclusive, science-backed, and emotionally intelligent. For consumers navigating skin changes during menopause or midlife, it offers a refreshing approach—one that honors biology, empowers identity, and supports skin with care, not shame.

a woman's neck and neck area before and after a lip injection
a woman's neck and neck area before and after a lip injection
a woman with a very large eyeliners and a very short hair
a woman with a very large eyeliners and a very short hair
a group of women in pink shirts and pants
a group of women in pink shirts and pants